Website Content Writing is Key!
Writing for a website requires a ‘different’ form of writing. Your content must be clear, concise, conversational, and play ‘nice’ with search engines (White Hat SEO).
Let’s get started on writing content for your website. See for yourself how well-written and constructed content brings you UP in your next client’s keyword search.
To the right are samples of our writing. These are more content-heavy than a typical blog page, but here you will get a ‘flavor’ of style, voice, design, and building trust with well-researched, original written content.
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This article was written to engage with the top insurance companies in an effort to create back links, rank high in SEO, and educate. Customers of this company would benefit from having a quality insurance policy for their pet.
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This is one example of a Pillar Page or ‘Topic Cluster’. A page/article intended to interest, educate, and entertain the reader… to keep the reader moving through the page effortlessly. It is thoughtful in conversational content and SEO. The Pillar article provides useful but non-competing links, and back links. Visual interest is also at the forefront but not so that it is sloppy or confusing to the reader.
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One more example of a content filled - Pillar Page. A Pillar page is well constructed (mapped) to bring the reader in to the content they seek to read and to motivate the reader by providing thoughtful information, graphics, and engagement throughout the word-rich article. It is flush with SEO, applicable but not competing internal and external links. The visual interest should keep a reader moving down the page.
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Here is another example of a Pillar Page. Written content seeking to engage, inform, and entertain the reader… every attempt is made to keep the reader moving through the page effortlessly. It is heavy with SEO, links, back links, and visual interest and visual ‘rest’.
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Another Topic Cluster. This one for a Custom Knee Brace for dogs. A lot of information yes, in this case it is a new idea for pet owners and with a big expense. It requires a lot of well researched and organized content.
Content for Content sake
Finding My Childhood Bike-
This bike still has more tales to tell: 1971 Ross Apollo 3-Speed Bicycle
I have been searching for my childhood bike for better than 10 years now. Some may know that certain bikes from the ’60s,’70s, and early ’80s tend to fetch serious money, so I was prepared to spend to get a bike like the one I fell in love with when I was a kid and restore it since the bike at this date would be better than 50 years old and likely subject to the elements and the lack of care a kid over the years would inflict on their bike. I had alerts set for auctions on eBay, then later on Facebook marketplace. I would get email alerts almost daily but mostly for Apollo (NASA) memento items. From time to time an Apollo bike would come up, mostly 5-speed (mid 1970’s) and never the color I had and never in the New England area. The exact bike I was seeking seems to populate in NJ, NY, and PA. My wait seemed never-ending.
UNTIL Now!
On Tuesday (AUG. 13th, 2024) an eBay email alert came up. I opened the email expecting to see Apollo first day covers from the moon landing for the millionth time. BUT there was an Apollo 3-speed bike that was the same color as mine and more importantly, the seat color, as not many of these bikes came in this color combination. There it was hanging with a mess of other old- school bikes from the ceiling of an indoor flea market vendor storefront.
This guy posted about 5 pictures of vintage ‘muscle’ bikes. And had 100’s in his overhead collection.
The fact that he chose this exact bike to list was miraculous to me.
I contacted him through eBay immediately asking to see the bike and that I could make arrangements to see it ASAP
as long as it was in New England. He replied that he could show me the bike at the flea market venue over the weekend
as he did not have access to the building until then. I told him I would see him first thing Saturday morning.
It was about an hour’s ride and I showed up early to the massive flea market. I sped through the aisles trying to find his
storefront … finally the store opened up in front of me and my eyes searched fervently. I found 2 other Ross Apollo bikes
both 5 speeds, one yellow, one blue. Then FINALLY there it was (insert the angel choir here :) ) The same frame color and seat color as the bike I longed for.
It looked rough but it showed only minor rust and had what looked like 90% of it’s original parts. The pedals were off but attached to the seat stem. I had a long conversation with Lou, the proprietor of the ‘shop’. He mentioned his age (a year younger than me). I asked if he was from Massachusetts because his eBay listing mentioned 2 Mass towns, Cambridge and Lincoln. He said yes, he grew up in Cambridge. I mentioned that I grew up in WALTHAM and my family was there for over 100 years in the same house. We talked a little about the past and about Muscle Bikes (he had a Chopper as a kid and sadly it was stolen 8 days after his parents bought it for him. Which was a big deal given at the time his folks apartment rent was $45.00 and they paid $104 for his Chopper).
He told me that 15 years ago he was going to open a museum dedicated to Bikes of the era (60’s, 70’s and early 80’s) but a (former) friend stole 150 bikes in his collection from a trailer. He was heartbroken so instead of opening a museum he opted for the overhead space at his indoor flea market ‘shop’ and would display them and sell his other stuff in cases below. His plan was not to sell them. He was an expert on bikes of the era and had stories, data, and knowledge about each maker, style, inventory, on and on. He was A FONT OF KNOWLEDGE! A few years ago he opted to begin selling his bike collection (but he was not going to be giving them away). I asked if he knew where he found this Ross Apollo 3-speed. He said that he couldn’t say with 100% certainty but thought it may have been a Craiglist item YEARS ago for maybe 50 bucks. I enjoyed that this bike came from our (New England) region. I thought this was pretty significant. He asked if he could take the bike down for me. We agreed on a price and with the help of his son dislodged it from all the clutter hanging around and within the empty space of the frame. As he was taking it down, he tells me that there wasn’t many of this color Apollo 3-speed with the white seat in our region. Like virtually none given the area, so I was lucky to find one. I agreed and honestly was excited to stand next to this particular bike again.
As he released the cables and lowered the bike from it’s decades old suspended home to a display cabinet, he was standing on, he asked his son to grab the wrench and some chain oil. He said, ‘I would love for you to ride it so we’ll put on the pedals and lube the chain and check the brakes. Once that was done, he lowered the bike to the floor and as he did I squatted down to check the rust around the chain, crank, and frame. As I was peering around, I hear Lou talking to me, but his voice began to disappear as I looked at the decals on the seat tube. Some were almost completely gone and another nearly intact. The very last label was located where the seat tube meets the down tube. It was a metal label, so it was completely intact and clearly read WALTHAM CYCLE, 63 Main St., Waltham, MA (the town where I grew up and where we bought the bike)! I looked up at Lou and said this bike was sold at WALTHAM Bike Shop. I stood up. We watched each other’s eyes fill. He said THIS IS YOUR BIKE CASEY - THIS HAS TO BE YOUR BIKE. I was speechless and filled with the awesomeness of this possibility and all the ‘coincidences’ that had to happen to make this happen.
He said, “Oh my God, I am going to be telling this story for the rest of my life. I have to get a picture”.
Lou did a couple more tweaks to the bike then stood over the seat and said, “the handlebar is not in line with the front wheel, let me straighten that”. I said, “Funny because when I had ‘this’ bike, I was always straightening that ... maybe it’s confirming – ‘yup, it’s me’.”
Lou took his pic, I took the bike (anxious to find the exit door) and as soon as I hit the pavement I hopped on the seat and with JOY rode my bike to my truck. Loaded it in; HEAVIER than I remember. God bless the decades where things were made to LAST a lifetime and then some. As soon as I got home I got busy cleaning (superficially for now). As I look the bike over I see where I put 2 stickers on the seat (which I removed when I sold it in 1977) and familiar scrapes on the bottom of the sissy bar tubes tubes (I am short so when I was a kid they were on the lowest hole which when I took a sharp turn scraped the tubes), the speedometer that I put on it which when I sold it had about 248 miles on it - now 354) so it was likely stored in a basement or shed for years, then in the collectors storage for a few decades. She looks good and rides just as nice ... better than I remember actually. I will replace the dried tires and tubes (the original Gran Tour GT’s must have been replaced unfortunately) and get in a few more rides before winter weather sets in, then that bike, my bike, is coming into the house for the winter to get polished - Like Jewelry!